GLOBAL – October 21, 2026 -- PR Newswire's Amplify platform gives communications teams access to 500,000+ newsrooms, journalists, influencers and digital media outlets, and bundles planning, content creation, distribution and reporting in a single SOC 2 Type II-compliant workspace.
Four modules cover the press release life cycle
The platform splits the campaign process into Plan, Create, Distribute and Report. Plan combines a real-time newsfeed with AI-generated ideas for press releases and full campaigns. Create supports drafting and refining releases, then converts them into campaign content such as snapshot videos and blog posts.
Distribution runs through Multichannel Amplification across digital, print and social
The Distribute module uses PR Newswire's Multichannel AmplificationTM approach. It spans digital, print, social and direct-to-journalist platforms. The solutions target earned, owned, paid and shared channels.
Reporting tracks media pickup and engagement for ROI proof
The Report module monitors media pickup, engagement and audience metrics for each release. Teams can compare campaign performance over time and download reports to demonstrate ROI.
AI draws on 70+ years of distribution data
PR Newswire says the AI is trained on more than 70 years of proprietary distribution data and offers press release-specific optimization rather than generic AI content creation. The company also cites its SOC 2 Type II compliance, a certification covering security, availability, processing integrity, confidentiality and privacy.