Paderborn/Ulm – October 29, 2026 -- Neue Pressegesellschaft (NPG) has moved the job markets of Stuttgarter Zeitung, Stuttgarter Nachrichten and Schwarzwälder Bote onto its bluum platform and signed Jobware as a cooperation partner covering both Baden-Württemberg and Brandenburg.
Three newspaper job markets have joined bluum since October 2026
Listings from the three titles are now available on the platform's Baden-Württemberg site. As NPG's job board, bluum now covers two regions: Brandenburg, through Märkische Oderzeitung and Lausitzer Rundschau, and Baden-Württemberg, through StZ/StN, SÜDWEST PRESSE and Schwarzwälder Bote.
Jobware listings appear on bluum in both states with immediate effect
Job ads sold through Jobware are now also published on bluum in Baden-Württemberg and Brandenburg. Jobware Managing Director Dr. Wolfgang Achilles said the company backs the goal of improving match chances for job seekers and employers in both regions.
Bernd Pötter, Director B2B at NPG Digital GmbH, a subsidiary of Neue Pressegesellschaft, said employers will get recruiting packages that combine the reach of NPG's news portals and social media channels with the Jobware platform. The mix will be tailored to each employer's specific hiring needs. Job seekers get a wider selection of vacancies, while regional employers gain additional reach to potential applicants.
Consolidation follows the 2025 merger of NPG and Medienholding Süd
The bundling of job markets follows the 2025 merger of Neue Pressegesellschaft, based in Ulm, with Medienholding Süd, publisher of Stuttgarter Zeitung, Stuttgarter Nachrichten and Schwarzwälder Bote. The combined group ranks among Germany's largest regional media groups.