New York – September 16, 2026 -- U.S. Latinos now generate $4.4 trillion in economic output, ranking as the world's fifth-largest GDP and growing 2.7 times faster than the non-Latino economy, according to figures released ahead of the sixth annual We Are All Human and Hispanic Star Gala.
Latino GDP set to overtake Germany and Japan by 2051
Organizers project the Hispanic economic bloc will surpass Germany's and Japan's national GDP within 25 years, positioning the community as a central driver of U.S. workforce, housing, and consumer spending growth. The data underpins the Gala's framing of what organizers call "The Hispanic Opportunity" tied to the nation's 250th anniversary.
Gala draws 650 executives to Cipriani Wall Street on November 19, 2026
More than 650 executives, entrepreneurs, and decision-makers across major industries will attend the event to honor Latino leaders in fashion, corporate sustainability, and cultural advocacy. Honorees include Willy Chavarria, CEO and Creative Director of his eponymous fashion label; Bea Perez, Executive Vice President and Global Chief Communications, Sustainability & Strategic Partnerships Officer at The Coca-Cola Company and Chair of The Coca-Cola Foundation; and Henry Muñoz III, founder and CEO of Cultural Productions.
CMO Hall of Fame returns for second consecutive year
The program will again induct executive marketing leaders into the CMO Hall of Fame, recognizing chief marketing officers who have driven Hispanic visibility and representation across global brands. Cirque du Soleil will stage a performance created exclusively for the event.
Corporate roster spans pharma, finance, and consumer brands
Confirmed corporate partners include American Cancer Society, Avocados from Mexico, Bayer, BMS, Cabrera Capital, The Coca-Cola Company, Lowe's, Macmillan Publishers, Paul Hastings, PwC, Reddit, and Salesforce, with additional donor support from L'Oréal. Event co-chairs include Gabriel de Alba of GDA Luma Capital Management, Marissa Solis of the NFL, Bing Chen of Gold House, and Karla Martínez de Salas of Vogue Mexico & Latin America.
Claudia Romo Edelman, Founder and Executive Chair of the We Are All Human Foundation, said the Gala marks "a defining moment to shift perception, unite our strength, and ensure the world sees Latinos for what we truly are: prosperity, power, and progress."