SHERIDAN, WYOMING – May 19, 2025 – Global baking ingredients specialist IREKS GmbH is set to make a significant impact at iba 2025 in Düsseldorf, presenting a portfolio of trend-driven innovations designed to help businesses sharpen their market profile and create distinctive baked goods. At stand A11 in hall 15 and adjacent on the trend island (Food 14), IREKS invites attendees to explore the future of baking through its latest concepts and products tailored to evolving consumer preferences.
Strategic Trends Shaping the Future of Baking
As global tastes evolve and consumer expectations rise, IREKS is positioning itself at the forefront of the industry’s transformation. The company’s presentation at iba 2025 will spotlight forward-looking themes that empower bakery professionals to craft a compelling and differentiated brand experience.
Among the highlights are three strategic trend pillars:
- Plant-Based Innovation: IREKS is responding to growing demand for plant-based nutrition with its VEGRAIN product range, offering grain-based concepts that emphasize creativity, variety, and sensory appeal. The emphasis is on “enriching our food culture instead of sacrifice,” delivering innovative plant-based baked goods that go beyond imitation products to provide genuine value and diversity.
- Food Moments as Experiences: Capitalizing on the growing intersection of gastronomy and lifestyle, IREKS and its subsidiary DREIDOPPEL are creating baked goods that serve as both indulgent rewards and visually compelling experiences. These “food moments” are crafted to resonate emotionally with consumers and perform strongly on social media, enhancing both customer engagement and brand visibility.
- Tastes of the World: Through its extensive global network, the IREKS Group draws inspiration from a wide array of regional cuisines, enabling customers to manufacture globally inspired baked goods locally. “Tasting new and unknown food and thus getting to know the diversity of the world” reflects IREKS’ commitment to authentic, borderless culinary creativity that meets local market needs.
A Global Network Rooted in Quality and Expertise
With a presence in 90 countries and operational hubs in 24, the IREKS Group combines international reach with local relevance. 3,300 employees—including more than 500 qualified baking experts in the field—support customers worldwide with tailored solutions and hands-on expertise.
“The motivation: to make good things even better!” exemplifies the company’s customer-first philosophy and commitment to continuous improvement. Every product reflects IREKS’ rigorous quality management, from seed selection to final output, ensuring traceability and reliability across its comprehensive supply chain.
B2B Value: Empowering Bakeries to Stand Out
IREKS’ showcase at iba 2025 delivers practical value for business operators seeking to align with major market shifts. With consumers demanding more personalized, sustainable, and culturally diverse food options, the trends highlighted by IREKS offer immediate opportunities for differentiation, innovation, and customer loyalty.
Key advantages for B2B bakery operations include:
- Enhanced brand appeal through visually and gastronomically distinctive products
- Access to globally informed R&D from a multinational network
- Scalable innovation via trend-oriented product lines like VEGRAIN
- Strategic support from expert baking consultants worldwide
Charting a Progressive Future in Baking
IREKS’ presence at iba 2025 is more than a product showcase—it’s an invitation to co-create the future of baking. Whether through plant-based innovation, experiential baked goods, or global flavor fusion, IREKS empowers its partners to build a progressive, market-ready identity.
“It's worth stopping by! After all, it is up to each individual business to create an image of the future for itself that is progressive and convincing in the market.”
Learn more about IREKS’ vision and offerings at iba 2025 at www.ireks.com