PHOENIX – – October 21, 2026 -- InkFox Publicity, a LAVIDGE company, has hired three staff, Meghan Krein as publicity manager and Kirsten Kalebich and Maeve Larson as publicists, to expand its book publicity, thought leadership and social media work.
Three hires join a two-person leadership team under Anne Robertson
The new staff join Anne Robertson, managing director of publicity, and Ziggy Goldfarb, senior publicist. The agency says the combined team covers public relations, publishing, journalism, content development and social media.
Krein brings nonprofit communications experience from Childhelp
Krein most recently led communications and public relations at Childhelp, a national nonprofit focused on child abuse prevention and intervention. Her work there covered media relations, storytelling, content strategy and campaigns. She previously worked at Arizona State University and McMurry/TMG. She holds a master's degree in clinical psychology and worked as a therapist before moving into communications.
Kalebich contributes social content experience across hundreds of auto retailers
Kalebich has developed written and visual social media content for hundreds of auto retailers nationwide. She is an Arizona State University alumna with an English literature background, writes fiction and has built a social media following around her developing stories.
Larson, a recent Northern Arizona University graduate, worked as a reporter and public relations manager for the student newspaper "The Lumberjack." She previously interned at Proven Media and at Applied Linguistics Press, an open-access academic publisher.
LAVIDGE ties hiring to client growth in publishing
Sandra Torre, LAVIDGE co-president and chief financial officer, called the expansion "an investment in the long-term success of this business." She said the team strengthens the agency's ability to serve authors and publishers and to develop new client relationships in the publishing industry.
InkFox launched earlier this year and builds on more than a decade of literary publicity work at LAVIDGE. It serves publishers, hybrid presses, and traditionally published and self-published authors with campaigns built around earned media, thought leadership and social content.
Bob Case, LAVIDGE co-president and chief creative officer, said the three new hires will add to the agency's culture and to the creative thinking it offers clients.