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Automotive & Mobility

Yokohama's GEOLANDAR X-CV Targets Premium EV SUV Segment with New Lexus RZ Fitment in North America

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Yokohama’s GEOLANDAR X-CV Targets Premium EV SUV Segment with New Lexus RZ Fitment in North America

SHERIDAN, WYOMING - December 26, 2025 - Yokohama Rubber is sharpening its focus on electric-vehicle OEM business in the automotive & mobility sector, confirming that its GEOLANDAR X-CV highway terrain tire is now factory-equipped on the newly updated Lexus RZ battery-electric SUV for the North American market. The 235/50R20 100V fitment positions Yokohama's SUV-focused GEOLANDAR line squarely in the premium BEV arena, supporting automakers' push for quieter, more efficient and more durable EV drivetrains.

Premium EV SUV fitment strengthens North American footprint

Yokohama Rubber Realigns Senior Leadership to Accelerate Production, R&D and Asia Expansion

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Yokohama Rubber Realigns Senior Leadership to Accelerate Production, R&D and Asia Expansion

SHERIDAN, WYOMING - December 26, 2025 - The Yokohama Rubber Co., Ltd. is reshaping its senior leadership structure from January 1, 2026, sharpening its focus on tire production efficiency, advanced materials development, and growth in China and Asia across both tire and industrial product lines. The new appointments consolidate operational responsibility around key associates, signaling a push toward tighter coordination between manufacturing, R&D and regional business development.

Strengthening leadership around tire production and investment planning

ADVAN Tires Star in "Gymkhana: Aussie Shred" as Yokohama Accelerates its High-Value Performance Strategy

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ADVAN Tires Star in “Gymkhana: Aussie Shred” as Yokohama Accelerates its High-Value Performance Strategy

SHERIDAN, WYOMING - December 26, 2025 - Yokohama Rubber is leveraging the global reach of the Gymkhana stunt-film franchise to spotlight its ADVAN flagship performance tires, with the latest episode "Gymkhana: Aussie Shred" showcasing ADVAN-equipped Subaru machinery and racking up more than 5.3 million views in its first week online.

ADVAN brand visibility in a high-impact global stunt platform

The new film, released on Hoonigan Media Machine's official YouTube channel on December 9, 2025, is the third consecutive Gymkhana installment to feature ADVAN tires as original equipment on the lead vehicle.
Co-produced by Hoonigan Media Machine, 321 Action Action and Subaru Motorsports USA, the series has become a global benchmark for extreme driving content, delivering sustained visibility for tire and performance brands among highly engaged enthusiasts.

Yokohama AVID GT Selected as OEM Tire for New Nissan LEAF, Advancing EV-Focused Tire Strategy

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Yokohama AVID GT Selected as OEM Tire for New Nissan LEAF, Advancing EV-Focused Tire Strategy

SHERIDAN, WYOMING - December 26, 2025 - Yokohama Rubber has expanded its presence in the electric vehicle supply chain as Nissan chooses the AVID GT as original equipment for the new Nissan LEAF in the United States, underlining the growing role of EV-optimized tire technology in improving range, comfort and safety for mainstream electric cars.

EV-Optimized Tires for a Core Mass-Market Electric Vehicle

Yokohama Rubber has begun supplying its AVID GT in size 215/55R18 95H as factory equipment for the latest Nissan LEAF EV launched in the U.S. market in 2025. Positioned as a key electric model for drivers transitioning from internal combustion engines to battery-electric vehicles, the new LEAF benefits from a tire package specifically engineered to support higher curb weights, instant torque and demanding efficiency targets.

Yokohama Rubber Wins OE Slot on Nissan's New Roox with BluEarth-FE AE30 Eco Tire

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Yokohama Rubber Wins OE Slot on Nissan’s New Roox with BluEarth-FE AE30 Eco Tire

SHERIDAN, WYOMING - December 26, 2025 - Yokohama Rubber is strengthening its position in Japan's highly competitive mini-vehicle segment as it begins supplying its fuel-efficient BluEarth-FE AE30 tire as original equipment for Nissan's new Roox, launched in 2025 and equipped in selected grades with 155/65R14 75S fitments.

Fuel-efficient OE tire for Japan's next-generation kei car

The OE deal places Yokohama's BluEarth-FE AE30 at the heart of one of Japan's most important volume segments: compact, city-focused mini-vehicles. Built under the BluEarth brand concept of being "environmentally, human, and socially friendly," the BluEarth-FE AE30 is positioned as a standard tire that balances rolling resistance, safety and comfort - critical factors for OEMs seeking to meet fuel-efficiency regulations and customer expectations in urban use.

Citroën Names Aline Germain as Marketing Lead to Strengthen Global Brand Positioning From 2026

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Citroën Names Aline Germain as Marketing Lead to Strengthen Global Brand Positioning From 2026

SHERIDAN, WYOMING - December 18, 2025 - Citroën has appointed Aline Germain as the brand's new marketing lead, effective January 1, 2026, as the automaker continues to sharpen its global positioning across electric, hybrid, and mainstream mobility segments within the Stellantis portfolio.

Leadership change signals renewed focus on brand equity and go-to-market execution
Citroën said Germain will become responsible for Marketing Citroën from 1 january 2026, replacing Federico Goyret, who has been appointed to a position to be announced later. The company said Germain will report to Citroën Brand CEO Xavier Chardon, placing the role at the center of strategy-to-market coordination as Citroën competes for attention in a crowded European and global volume market.

Dubai Airshow 2025 Opens with COMAC C919 Making Middle East Debut as Chinese Aviation Presence Expands

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Dubai Airshow 2025 Opens with COMAC C919 Making Middle East Debut as Chinese Aviation Presence Expands

SHERIDAN, WYOMING - December 15, 2025 - Dubai Airshow 2025 opened at Dubai World Central with the Middle East debut of two of China's homegrown C919 aircraft, signaling a higher-profile push by Chinese aerospace players to showcase commercial, unmanned, and next-generation aviation technologies to global buyers.

C919 debut puts China's narrowbody on a new international stage
At the 19th edition of the Dubai Airshow, the appearance of the C919 marked its first showing in the Middle East, with a flight demonstration at the venue. The aircraft's presence matters beyond the air display: for airlines, lessors, MRO providers, and airport stakeholders, international showcases help shape early market perception around supply-chain maturity, support ecosystems, and longer-term export ambitions.

ARIDGE Unveils A868 Tilt-Rotor Hybrid Flying Car as Land Aircraft Carrier Factory Enters Trial Production

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ARIDGE Unveils A868 Tilt-Rotor Hybrid Flying Car as Land Aircraft Carrier Factory Enters Trial Production

SHERIDAN, WYOMING - December 15, 2025 - ARIDGE has introduced new details on its next-generation A868 flying car concept and confirmed fresh progress at its flying car manufacturing plant, as the company positions two flight systems to serve different segments of China's emerging low-altitude mobility market.

Two flight systems target distinct low-altitude travel needs
ARIDGE framed the low-altitude economy as the next major growth frontier following new energy vehicles, and outlined a dual-product strategy built around different operating missions. The company is developing:

ARIDGE Lands 600 Middle East Orders After Dubai Manned Flight, Positioning "Land Aircraft Carrier" for First International Market

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ARIDGE Lands 600 Middle East Orders After Dubai Manned Flight, Positioning "Land Aircraft Carrier" for First International Market

SHERIDAN, WYOMING - December 15, 2025 - XPENG AEROHT has completed a public manned flight of its modular flying car, the "Land Aircraft Carrier," in Dubai and signed purchase agreements totaling 600 flying cars across the Middle East, as the company accelerates overseas expansion and rebrands as ARIDGE.

Dubai manned flight pairs technology validation with commercial traction
The October 12 milestone combined a fully manned demonstration flight with what the company described as record-breaking regional demand, lifting total global orders to over 7,000. The event was witnessed by regional dignitaries, members of the local Chinese community, and more than 100 media outlets, signaling both regulatory interest and market visibility as the "low-altitude economy" shifts from concept showcases to procurement discussions.