KeyBank Renews 3-Year Colorado Avalanche Deal, Gains Ice Deck Naming Rights
Denver – October 05, 2026 -- KeyBank has signed a three-year renewal with Kroenke Sports & Entertainment (KSE), securing naming rights to a new premium seating area and the exclusive designation as Official Retail Bank Partner of the Colorado Avalanche.
KeyBank secures naming rights to new glass-side premium seating area
The agreement rebrands an exclusive, all-inclusive premium seating section on the glass as the KeyBank Ice Deck, featuring eight tickets in the corner of the Avalanche's attack-twice side at Ball Arena.
Bank extends 30-year sponsorship history dating to franchise's 1995 Denver debut
KeyBank has been an original partner of the Avalanche since the team relocated to Denver in 1995, spanning more than 1,428 wins and three Stanley Cup Championships. Last season, the bank presented the Avs Alley watch parties during the 2026 Stanley Cup Playoffs.