NEW YORK – October 29, 2026 -- Havas has promoted W. Joe DeMiero to CEO of Havas North America, Creative and Media, effective immediately, placing both its creative and media networks in the region under a single leader.
DeMiero reports jointly to the global heads of both networks
DeMiero reports to Donna Murphy, Global CEO of Havas Creative Network, and Peter Mears, Global CEO of Havas Media Network. His remit covers senior leadership across both networks in North America, with a mandate to strengthen collaboration and help clients access the full range of Havas' expertise.
Havas ties the role to its Village approach and Converged.AI model
Building on the Village approach and the Converged.AI operating model, DeMiero will combine capabilities in creative, media, production, data and technology, customer experience, social and influencer, and public relations. Havas links the move to client pressure from AI, data proliferation and shifting consumer expectations.
DeMiero joined in May 2026 after a retail marketing role at Sam's Club
DeMiero joined Havas Creative Network in May 2026 as Chief Client and Business Officer for North America. He previously served as Interim Chief Marketing Officer and then Vice President of Marketing at Sam's Club. Before that, he spent more than two decades in senior agency roles, including U.S. CEO of UM and CEO of Publicis Groupe's Hawkeye.
Havas Chairman and CEO Yannick Bolloré said DeMiero's experience on both the client and agency sides makes him the right leader to strengthen the group's client-centric approach in North America. DeMiero said the aim is to make it "even easier" for clients to access the Village, and he credited the model with exceptional growth in North America.