ATHENS – October 30, 2026 -- Greek and Serbian business and tourism representatives met in Athens for a B2B networking event ahead of EXPO 2027 Belgrade, as Serbia-Greece bilateral goods trade stood at €883.9 million in 2025, according to Serbia's Ministry of Internal and Foreign Trade.
EXPO 2027 Belgrade runs 93 days with more than 140 confirmed participants
Igor Kovačević, Chief Operating Officer of EXPO 2027 Belgrade, presented the exhibition, the first Specialised Expo in the Western Balkans. It runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All." More than 140 international participants have confirmed, and organisers expect several million visits.
Kovačević said he is confident the event is on track and described EXPO 2027 as a platform for "collaboration, shared experiences and lasting impact."
Greek companies screen Serbian partners for long-term commercial projects
The session let Greek companies identify Serbian partners, evaluate complementary services and lay the groundwork for long-term commercial initiatives. Greece's Section Commissioner General Dimitrios Skalkos took part in a press conference, followed by a panel discussion with Marinos Giannopoulos.
Travel operators target bookable itineraries combining EXPO with city stays
Travel-sector talks focused on bookable itineraries that pair EXPO attendance with cultural events, city stays and wider travel across Serbia. Organisers said the event set the stage for sustainable commercial offerings built around one of the region's largest international gatherings.