SHERIDAN, WYOMING – July 21, 2025 – Gentlebrand, the Italian design agency renowned for its creative packaging concepts, has partnered with leading Italian wine group Argea to launch the premium Brilla Still wine bottle — a design innovation that elevates Argea’s portfolio and strengthens its brand positioning in the global wine market.
This collaboration reflects Argea’s strategic focus on blending tradition with contemporary design. The company, known for championing Italy’s wine-growing heritage, engaged Gentlebrand to reimagine one of its sparkling wines by transforming both its bottle and brand character. The result is a striking bottle that merges elegance with modern Italian flair.
A Design Evolution with Strategic Purpose
Argea’s vision for Brilla Still centered on evolving an existing sparkling wine into a refined product that resonates with today’s discerning consumers. Rather than a complete departure from the original design, the goal was a sophisticated update that preserved brand continuity while enhancing visual appeal.
Gentlebrand answered this brief with a concept that delivers a distinctive market presence:
- A new bottle shape that remains true to the original spirit but introduces a refined silhouette.
- A design focused on delivering shelf standout and a memorable identity.
- An aesthetic that speaks directly to the consumer’s desire for authenticity and premium quality.
Crafting a Luxurious and Emotionally Engaging Experience
Drawing inspiration from the softness and timeless elegance of cashmere, Gentlebrand crafted a bottle with gently embossed, flowing lines — evoking fabric draped over a refined silhouette. This tactile and visual approach enhances consumer connection, creating a product that is both luxurious to the touch and emotionally engaging.
Brilla Still’s design extends across three varietals: Pinot Noir, Pinot Grigio Rosé, and Pinot Grigio. Each bottle’s elegant curves and fabric-inspired contours ensure instant recognition on the shelf, positioning the product firmly within the premium wine segment.
Attention to Detail Reinforces Premium Quality
Gentlebrand’s design excellence is evident in every element of Brilla Still. The unique bottle shape, distinguished by sinuous lines reminiscent of Italian Baroque artistry, breaks conventional design norms while celebrating Italy’s design heritage.
Key design highlights include:
- A diamond motif integrated into the label, adding a touch of refined craftsmanship.
- A cohesive visual identity that amplifies the perception of quality.
- A bottle concept that elevates both product and brand, aligning with Argea’s commitment to excellence.
As Argea continues to build its international presence, Brilla Still stands as a testament to the power of strategic design partnerships in enhancing brand value. The new bottle not only houses exceptional Italian wines but serves as an embodiment of Italian craftsmanship and innovation.
Learn more at https://www.gentlebrand.com