SHERIDAN, WYOMING -- June 18, 2026 -- Epta has launched the Zenith line of positive vertical display cabinets, a refrigeration range built around four stated pillars: merchandising performance, sustainability, reliability, and digital services. First presented at EuroShop 2026 in Düsseldorf, the line is now commercially available across remote CO2 and integral propane configurations. Alongside the product launch, Epta introduced "Good Never Stops" as its updated value proposition — framing the company's commercial direction around long-term integrity, reliability, and continuous improvement. For grocery retailers, the Zenith lineup targets the fresh department as a direct driver of store identity and customer loyalty.
Ultra-Transparent Design Puts Product Display First
Epta built the Zenith cabinets around a single display principle: the fixture should recede so the product dominates. The units are constructed as ultra-transparent cubes with crystal-clear doors and side panels, slim polycarbonate handles, and a door height extended both upward and downward to maximise visible surface. Compared to previous NT remote models, the Total Display Area increases by 5%. Against the previous Integral series, the gain is 13%.
Shelves and brackets adjust on 25 mm pitch uprights across four slanting positions — 0°, –7°, –14°, and –21° — giving retailers flexibility to configure their fresh assortment without structural modification. Inclined upper and lower internal grids direct the customer's gaze toward displayed products. LED lighting across the range is described as low-consumption, and Epta states it delivers a diamond-like visual quality that lifts perceived product value.
Class B Standard Across the Range, Class A Prototype in Development
All current Zenith models carry a Class B energy rating and run exclusively on natural refrigerants. Advance models achieve an average energy saving of –36% against reference benchmarks. The foaming process uses cyclopentane, eliminating PFAS substances, and insulation thickness has been increased from 30 mm to 60 mm — a specification Epta describes as bringing negative-model standards into positive units.
Fans run at lower speeds across the range to reduce consumption without compromising cooling output. Advance models use fixed-speed fans; Advance+ models add dual-speed fans with night/day control. Evaporator specifications differ by variant: 16 tubes for Advance, 24 tubes for Advance+. Class 4 performance is available exclusively in Advance+ models.
Epta has also developed a prototype Zenith configured to achieve Class A in the 3M0 category. The concept unit targets savings of up to 32% against the Zenith Advance+ in Class B, through further air circuit optimisation, higher-efficiency components, and upgraded insulation. It remains at concept stage. Life Cycle Assessments compliant with Eurovent cPCRs are underway across the full Zenith range, covering materials sourcing, energy use, greenhouse gas emissions, and end-of-life management.
Zenith Advance Integral Runs Six Doors Off a Single Compressor
The Zenith Advance Integral is the first closed L375 cabinet with six doors powered by a single refrigeration circuit and compressor. That outcome required double-structure insulation, magnetic door seals, and technical refinements to both compressor and evaporator. Transparent doors carry glazing with a Ug value of 1.1 W/m²·K, limiting heat transfer without blocking product visibility.
The technical box has been repositioned to the top of the unit, reducing overall cabinet depth by 100 mm. That footprint reduction is a practical gain for retailers working within fixed floor-plan constraints. The propane (R290) Integral range shares a unified visual design language with the wider Zenith portfolio, maintaining coherence across the full fresh department.
SwitchOn Integration Delivers Around-the-Clock Asset Visibility
Every Zenith model ships with full integration into SwitchOn, EptaService's remote diagnostic platform. The system provides real-time visibility into operating parameters and supports remote monitoring and management 24 hours a day, seven days a week. Epta frames this as a shift from reactive service to continuous asset management, with measurable implications for uptime and total cost of ownership over the cabinet's operating life.
Physical accessibility engineering reinforces the service model. The electrical box sits on top of the cabinet, accessible without space constraints. Valves, probes, and evaporator connections are fully visible and reachable from the front. LED lighting and handles are designed for quick field replacement, extending service life without specialist intervention.
"Good Never Stops" Anchors Epta's Long-Term Commercial Positioning
Epta used the Zenith launch to introduce a repositioned value proposition. "Good Never Stops" is described as a promise shaping how the company acts and makes decisions over time — organised around three stated directions. The first is preserving food access through integrated refrigeration across a retailer's full store lifecycle. The second is evolving through solutions tailored to specific markets and designed to anticipate regional trends. The third is driving value through high-efficiency systems and expanding digital and connected services. Taken together, the positioning reinforces Epta's self-description as a Fully Integrated Solutions Provider with a globally distributed footprint.
Further information on the Zenith line and Epta's integrated refrigeration portfolio is available at Epta.