Beverly, Mass. – October 19, 2026 -- DataOne Software, a Dominion Enterprises company, has added Massachusetts vehicle registration and sales data to its Cross-Sell Reports dealer market intelligence products, bringing coverage to 40 states.
Cross-Sell Reports process 3.8 million monthly transactions from state DMV records
The platform handles an average of more than 3.8 million new and used dealer transactions each month, all sourced from official state DMV records. Each dealer subscription is configured to the dealer's own market area.
Subscribers receive competitive market share analysis by dealership, make and model, plus ZIP code-level heat mapping of buyer activity and emerging markets. Inventory trend analysis covers stocking decisions by segment and season. Interactive dashboards with drill-down reporting require no analytics infrastructure on the dealer side.
DataOne targets New England dealers whose markets cross into Massachusetts
David Wall, DataOne head of Cross-Sell Reports, said the data also serves dealerships in other New England states whose target markets extend into Massachusetts.
Coverage grows by four states since the Cross-Sell acquisition
DataOne brought the Cross-Sell brand in-house earlier in 2026 and has since accelerated state expansion. Mississippi, Kansas and Georgia were added shortly before Massachusetts.
DataOne President Jake Maki said the goal is to make DataOne "the most accurate and comprehensive source of vehicle registration and sales data." He added that every new state raises the value of both the dealer dashboards and the licensed data feeds.
DataOne licenses multi-state data by API or FTP feed
Outside the dealer products, DataOne licenses Vehicle Registration and Sales Data through API or FTP data feed. Customers can configure coverage by state or region and integrate it directly into their own platforms.