Zurich – September 10, 2026 -- BEYOND Hospitality, the Official Hospitality provider for UEFA EURO 2028TM, has appointed CSTS Hospitality as its exclusive Sales Agent for Mainland China, Hong Kong, Macao, Singapore, South Korea and Taiwan, opening a direct commercial channel into six key Asian markets ahead of the tournament.
Official hospitality sales open in September 2026 across six markets
UEFA EURO 2028TM runs from 9 June to 9 July 2028, featuring 24 national teams across 51 matches in nine venues across England, Wales, Scotland and the Republic of Ireland. Official Hospitality Packages, available exclusively through BEYOND Hospitality and its appointed agents, go on sale in September 2026, with prices starting at £900 per person excluding VAT.
Package tiers span Supporters Club to exclusive Skybox experiences
The programme spans Supporters Club and Club experiences, Prestige and Platinum lounges, the flagship BEYOND Platinum concept at select stadiums, and the Skybox product, each combining premium stadium seating with dining, beverages and dedicated guest services.
CSTS Hospitality will handle enquiries, product guidance and bookings
As exclusive Sales Agent, CSTS Hospitality will manage local enquiries, provide product guidance, and support customers throughout the booking process across the six territories. The company is a joint venture between CSTS Integrated Marketing and SHANKAI Sports, headquartered in Hong Kong with teams in Beijing, Shanghai, Hong Kong, Singapore and South Korea. Both parent firms have previously held sales agent appointments for official hospitality programmes at UEFA EUROTM and FIFA World CupTM events.
BEYOND executive cites market expertise as rationale for appointment
"Their proven expertise, strong customer relationships, and deep understanding of applicable markets make them an ideal partner to promote the Official Hospitality programme for UEFA EURO 2028TM,