SHERIDAN, WYOMING – June 12, 2025 – Crescent Garden has unveiled its latest sustainability-driven innovation with the expansion of its Circular Positive line through the launch of the TruDrop Flex planter, marking another strategic step in its mission to redefine eco-conscious gardening solutions for global markets.
The new product integrates Crescent Garden’s signature TruDrop self-watering system with UBQ™, a bio-based thermoplastic material upcycled from landfill-destined waste. This combination not only reduces water usage but also diverts household waste into productive, climate-positive applications—amplifying the planter’s environmental impact across its lifecycle.
Scaling Sustainability Through Circular Design
Following the successful rollout of the Emma planters in Europe, Crescent Garden is now reinforcing its commitment to the circular economy by bringing the TruDrop Flex planter to a broader audience. These planters are crafted using UBQ™, an advanced material engineered from unsorted household waste that actively reduces greenhouse gas emissions.
“By expanding our Circular Positive collection, we are providing eco-conscious consumers with a better choice that does not compromise on quality or design,” said Paula Douer, Vice President at Crescent Garden. “Our Circular Positive planters are a testament to our dedication to innovation and a greener future.”
Smart Watering Meets Smart Waste Management
The TruDrop Flex planter is built with both form and functionality in mind. It can be used as a conventional planter or converted into a self-watering unit with the TruDrop Flex insert—enabling gardeners to go for weeks without watering. The inserts themselves will also transition to UBQ™ production by the end of the year, further enhancing the sustainability credentials of the product line.
- Water-saving self-watering system minimizes maintenance
- UBQ™ material reduces environmental impact by avoiding landfill emissions
- Modular design supports ease of use and adaptability for varied garden settings
By combining reduced water consumption with advanced upcycled materials, the TruDrop Flex planter serves as a high-impact solution that supports environmental stewardship at the consumer level.
Market Leadership in Sustainable Horticulture
With this latest release, Crescent Garden further solidifies its leadership in eco-innovation and product integrity. The company continues to challenge industry norms by aligning product development with global sustainability goals, including landfill diversion and emissions reduction through circular design principles.
“By using a planter with the water saving properties of the TruDrop self-watering system, and incorporating a climate-positive material in manufacturing, to grow plants that clean the air, it’s planet-positive one planter at a time,” the company shared in its announcement.
About Crescent Garden
Founded in 1999 by Paula Douer and Harry Tchira, Crescent Garden has grown into a global leader in premium gardening solutions by uniting industrial design, horticultural functionality, and sustainability. Now celebrating 25 years of innovation, the company serves landscape professionals, independent garden centers, and eco-conscious consumers worldwide with its diverse portfolio of planters, furniture, and accessories under the promise: “We Help You Grow.”
Learn more at www.crescentgarden.com