Global – October 27, 2026 -- COOPABLE is offering a platform that handles co-op fund management for automotive dealers and manufacturers, who split advertising costs for new vehicles, special offers and financing options.
Manufacturers set the rules and dealers choose the campaigns
Under the standard co-op model, the manufacturer writes the rules and guidelines and supplies documentation to dealers. The dealer selects which campaigns to join and how much to contribute. Manufacturer and dealer then split the cost, and the dealer runs the campaign and tracks results.
Manufacturers use the structure to build dealer relationships, support dealer marketing and lift new-vehicle sales. Dealers use it to raise brand awareness, generate leads, drive sales and improve customer loyalty.
Complex requirements and fund accruals create friction
The challenges include manufacturer requirements that are complex to navigate, management of co-op funds and accruals, and tracking and reporting of campaign results.
COOPABLE says its platform streamlines these steps for both sides. The service covers co-op fund management and recommends vendor partners.
Four practical rules govern dealer spending
The company outlines four guidelines for dealers: set clear goals, choose tactics relevant to the target audience, set a realistic budget and track results to measure effectiveness. It frames co-op money as earned funds that dealers should spend carefully.