Zonda

Scottsdale – October 13, 2026 -- Taylor Morrison Chief Marketing and Communications Officer Stephanie McCarty has been named the inaugural CMO of the Year by BUILDER and Zonda, selected from four finalists for an award recognizing marketing's growing influence on homebuilding.

McCarty built an in-house marketing team from scratch

McCarty joined Taylor Morrison in 2015 as vice president of corporate communications and later became the company's first chief marketing officer. She built a centralized, in-house marketing team, bringing creative talent closer to the business and its customers.

Liquid Death sweepstakes and brand platform anchor the campaign record

Taylor Morrison ran a "Killer House" sweepstakes with Liquid Death, an unconventional brand pairing for the sector. Its "Homes Built for Real Life" platform centers on everyday homeownership moments.