USA Bobsled/Skeleton

Las Vegas – October 13, 2026 -- USA Bobsled/Skeleton (USABS) and heated apparel brand ororo have renewed their partnership through the 2029-30 season, extending a four-year relationship by another four years.

ororo remains the Official Heated Apparel Partner of USABS. It will supply the national bobsled and skeleton teams with heated gear for both training and competition.

Renewal targets the 2029 IBSF World Championships in Park City

The deal arrives as USABS enters a new quadrennial that includes the 2029 IBSF World Championships in Park City. The federation is also framing the agreement as the start of its road to 2030.

ororo CEO Mark H. said the company has supported the team through daily life, training and competitions over the past four years. He said the extension covers the team's athletes and coaches through the season.

Dallas – September 30, 2026 -- USA Bobsled/Skeleton (USABS), the sport's national governing body, has named The Uptown Agency as its agency of record, handing the Dallas-based firm control of strategic communications, media relations, brand storytelling and digital strategy through a full Olympic quadrennial.

Mandate runs through the 2029 World Championships and 2030 Winter Games

The scope covers local, regional, national and international media outreach, athlete and sponsor storytelling, social content and reputation management across the cycle, including the 2029 World Championships in Park City, Utah, and the 2030 Winter Games in France.

"Bobsled and skeleton athletes train for four years for a run that lasts under a minute," said Joseph Alexander, CEO of The Uptown Agency. "We are building a program that keeps these athletes and this organization visible between Games, not just during them."