Turning Point Brands

London and Dublin – September 10, 2026 -- ALP, the fastest-growing nicotine pouch brand in the United States, has been named Official Nicotine Pouch Partner of Matchroom Boxing, marking its first major commercial alliance in the UK and Ireland and a formal entry point into European expansion.

The agreement grants ALP exclusive category rights across three flagship Matchroom events this autumn, positioning the brand in front of what the company calls boxing's most engaged UK and Ireland audience.

London and Dublin – September 08, 2026 -- ALP, the fastest-growing nicotine pouch brand in the United States, has secured category-exclusive rights as the Official Nicotine Pouch Partner of Matchroom Boxing, marking its first major sponsorship push into the UK and Ireland.

ALP locks exclusive rights across three Matchroom events this autumn

The deal covers exclusive in-ring and broadcast presence, on-site fan activation stations and a branded Matchroom digital series across three fights: Katie Taylor vs. Flora Pili for the undisputed Super Lightweight Championship at Croke Park in Dublin on 5 September, 2026, before 80,000 fans and broadcast live worldwide on DAZN; Whittaker vs. Wallace at Utilita Arena Birmingham on 3 October; and Smith vs. Puello at Utilita Arena Sheffield on 24 October.