Kitzbühel Tourismus Wins TIROLERIN Award for Regional Growth
Kitzbühel – September 08, 2026 -- Kitzbühel Tourismus received the TIROLERIN Award in the category "Tourism & Regional Value Creation" at a gala in the Imperial Hofburg in Innsbruck, recognizing the destination's shift to a year-round tourism strategy. Managing Director Dr. Viktoria Veider-Walser accepted the award on behalf of the organization before more than 200 guests from business, culture and politics.
Jury cites brand relaunch and strategic repositioning as key drivers
Florian Neuner, head of industry and corporate communications at Tirol Werbung, praised Kitzbühel Tourismus in his laudatory speech for its consistent strategic development process, highlighting the multi-award-winning 2024 brand relaunch. The relaunch was built on five defined success patterns, a core service proposition and a clear positioning statement, forming the basis for Kitzbühel's long-term development as a contemporary, year-round destination.