Southwest Airlines

Southwest Adds Business Priority and NDC Channels for Corporate Travel

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Southwest Adds Business Priority and NDC Channels for Corporate Travel

Dallas – October 12, 2026 -- Southwest Airlines Co. (NYSE: LUV) will add a Business Priority product to corporate travel agreements in early 2027 and open new NDC distribution channels, starting with an in-house API direct connect expected by the end of 2026.

Business Priority to enter corporate agreements in early 2027

Business Priority will be an optional inclusion in corporate travel agreements for qualified customers. Travelers at participating companies are to receive preferred reaccommodation, standby and boarding benefits aimed at easing day-of-travel disruption.

Aileen Furlong, Vice President of Sales, said the offering builds on earlier product upgrades. These include assigned and Extra Legroom seating, in-seat power, Starlink WiFi on select aircraft, larger overhead bins and international partnerships.

Southwest Airlines Adds Royal Caribbean and Rocket CEOs to Board

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Southwest Airlines Adds Royal Caribbean and Rocket CEOs to Board

Dallas – October 12, 2026 -- Southwest Airlines Co. (NYSE: LUV) has appointed two sitting chief executives, Jason Liberty of Royal Caribbean Group and Varun Krishna of Rocket Companies, to its Board of Directors, effective immediately.

The Board said it chose directors with public company leadership experience and expertise in technology, digital innovation, commercial strategy and financial leadership. Southwest is executing its strategic priorities and aims to drive shareholder value.

Southwest CFO Tom Doxey to Speak at Morgan Stanley Laguna Event

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Southwest CFO Tom Doxey to Speak at Morgan Stanley Laguna Event

Dallas – October 12, 2026 -- Southwest Airlines Co. (NYSE: LUV) Chief Financial Officer Tom Doxey will take part in a fireside chat at the Morgan Stanley 14th Annual Laguna Conference on September 16 at 12:20 p.m. PST.

Morgan Stanley will webcast the Doxey session live in audio format

The audio-only webcast will be hosted by Morgan Stanley. Investors who cannot attend live can access a replay afterward.

Southwest will publish the webcast link on its Investor Relations page

The link will be available through the Investor Relations section of the Southwest website, under the "About Southwest" menu. The webcast can be found on the Investor Relations homepage or under "Calendar" in the "News & Events" section.

Doxey holds the title of Executive Vice President and Chief Financial Officer at the NYSE-listed carrier.