Wildhorse Casino Taps SEG to Lift Concerts From 3.5 to 18+ a Year
Pendleton, Oregon – October 15, 2026 -- Wildhorse Resort & Casino will raise its annual live concert count by more than 410%, from roughly 3.5 to 18 or more, after selecting Seattle Entertainment Group (SEG) to lead entertainment strategy and talent buying for its expansion, which is scheduled to open in spring 2027.
SEG is a 100% Native-owned entertainment, production and talent-buying company. It will also handle operational planning for the new event center. Wildhorse is owned and operated by the Confederated Tribes of the Umatilla Indian Reservation (CTUIR).
Concert capacity rises 325% to more than 1,700 guests
The new venue lifts capacity from about 400 to more than 1,700 guests. The expansion represents more than $100 million in investment and includes a 40,000-square-foot event center. The center adds 13 rentable breakout meeting rooms, a 110% increase, plus additional VIP spaces.