Pirelli

Milan – September 22, 2026 -- Pirelli's Board of Directors has majority approved a roughly €1 billion ($1.2 billion) multi-year investment to expand its Rome, Georgia plant, with three board members -- Zhang Haitao, Xi Xiaohong and Wang Kun -- voting against the plan.

Rome, Georgia capacity to double to 6 million tyres by 2033

The expansion will lift annual production capacity at the Rome facility to approximately 6 million car tyres by 2033, including CyberTM Tyre technology, and is expected to create around 1,000 new jobs. The buildout begins in 2027 in two phases: a robotized production line using Pirelli's proprietary MIRS (Modular Integrated Robotized System) technology will scale from 2028 to 3 million tyres annually, while a separate fully automated conventional facility dedicated to premium products will add another 3 million tyres of capacity at full operation.

Middletown, Delaware – September 04, 2026 -- The global racing tires market will grow from USD 2.921 billion in 2025 to USD 3.929 billion by 2035, a compound annual growth rate of 2.85%, according to a new study by Radial Insights. The market is projected to reach USD 3.051 billion in 2026 as exclusive control-tire contracts continue to anchor manufacturer revenue.

Control-tire contracts add 0.5 percentage points to market growth through 2035

Radial Insights estimates that exclusive series-supply agreements contribute roughly 0.5 percentage points to overall CAGR by allowing manufacturers to align production, compound development and logistics with fixed racing calendars. In June 2026, Formula 1 and the FIA extended Pirelli's role as sole tire supplier for Formula 1, Formula 2, Formula 3 and F1 Academy through 2028. Goodyear maintains a parallel multi-year exclusive supply arrangement across NASCAR's Cup, Xfinity and Truck series.

SHERIDAN, WYOMING - April 3, 2026 - Cycling industry buyers, product managers, and trade journalists face a concentrated window for hands-on evaluation of new road, gravel, and XC equipment as five brands present spring-summer 2026 collections and prototype technology at Cyclingworld Düsseldorf, held March 20-22, 2026 at the Düsseldorf exhibition grounds.