Diray Media Taps MCG to Optimize Streaming Supply Pre-Bid
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New York – October 05, 2026 -- Diray Media, a woman-owned, WBENC-certified performance media company, has named Media Consulting Group (MCG) as its upstream optimization partner for streaming TV, extending its outcomes-based media model into the supply chain before bids are placed.
Diray extends its performance model upstream into supply-side procurement
Diray built its business model on scoring every media placement against client outcomes -- sales, orders, leads, and market share -- then adjusting buys to improve results. The company identified supply-side structuring as the next lever in that discipline, selecting MCG to shape streaming inventory before it reaches the bid rather than optimizing only after a placement is won.