Alteryx CEO: AI Without Auditable Logic Is an Operational Risk
GLOBAL – October 27, 2026 -- Alteryx CEO Andy MacMillan said an AI system that recalculates revenue rules with every user query is not a strategy but an operational risk, as enterprises weigh the speed of generative analytics against the reliability of its outputs.
Alteryx outlines four-part VURA test for trusted AI answers
MacMillan described the company's VURA framework: logic must be visible, calculations understandable, outputs repeatable and results auditable back to source data. He said one clearly wrong or unverified answer erodes user trust almost instantly.
Golden Analytics CEO François Ajenstat said semantic models supply consistent definitions but do not make analytics accessible on their own. He placed the industry in Gartner's trough of disillusionment around semantic models and ungrounded AI. Golden Analytics supplies the exploration front end, while Alteryx supplies the governed workflows and business logic.