The Master Group

ST-BRUNO-DE-MONTARVILLE – October 30, 2026 -- The Master Group, Canada's largest HVAC-R distributor, has appointed Keith Strachan as Chief Commercial Officer, effective immediately, extending his remit from Canada to commercial strategy across Canada and the United States.

Strachan takes accountability for customer growth in two countries

Strachan, previously Canadian Operations President, will be accountable for customer growth and commercial effectiveness in both markets. He will also set the direction, governance, standards and capabilities for cross-border alignment while keeping the company responsive to local markets.

Toronto – September 19, 2026 -- The Canadian Hockey League (CHL) has named Moovair its Exclusive Heating and Cooling Partner, extending the home-comfort brand's reach across the league's three member circuits — the Western Hockey League (WHL), Ontario Hockey League (OHL), and Quebec Maritimes Junior Hockey League (QMJHL).

Moovair secures exclusive category rights across 61 CHL teams

Under the multi-league agreement, Moovair becomes an Official Partner of the WHL, OHL, and QMJHL, gaining exposure across a league that fields 52 Canadian and nine American teams. The brand, which has installed more than 200,000 heat pump units nationwide, is positioning the deal as a coast-to-coast community-marketing push tied to its private-label ownership by The Master Group.

Activation runs 75 regular-season games across 15 markets

The centerpiece fan activation, "Moovair Moov of the Game,