LG's 'Life's Good Wayyak' Series Nets 92M Impressions in Saudi Arabia
Riyadh – – September 14, 2026 -- LG Electronics closed its four-part branded entertainment series 'Life's Good Wayyak' with more than 92 million combined impressions across MBC1, MBC Shahid and social media in Saudi Arabia, marking a strong debut for the format produced with MBC Media Solutions (MMS).
Series ranks in top half of MBC1's summer slate with 921,132 unique viewers
On linear television, the show reached 921,132 unique viewers, equal to 8.28% of the measured Arab 15+ audience universe during the campaign window. It placed #26 out of 52 programmes by rating and #21 out of 52 by unique reach on MBC1, with reach running 25% above the channel's slate median. Across 12 airings, the series held a 74.7% completion rate and an average time viewed of 43 minutes, while episode four delivered the season's highest first-run reach at 157,457 viewers.
