Learfield

AlumniFi Becomes First Jersey Patch Sponsor in St. John's History

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AlumniFi Becomes First Jersey Patch Sponsor in St. John's History

Queens, N.Y. – October 13, 2026 -- AlumniFi has become the Official Credit Union of St. John's Athletics and the first corporate partner in program history to put its logo on Red Storm uniforms, in a deal the department describes as among the most significant financial commitments it has received.

AlumniFi logo appears on eight programs starting with Drexel exhibition

The logo debuts at the exhibition opener against Drexel. It will appear on the uniforms of the men's and women's basketball, men's and women's soccer, volleyball, baseball, softball and lacrosse programs.

St. John's Sports Properties, the locally based team of Learfield, facilitated the deal. The source does not disclose the financial terms or the length of the agreement.

Baystate Health Expands UMass Sponsorship With On-Field Branding

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Baystate Health Expands UMass Sponsorship With On-Field Branding

Amherst, Mass. – September 07, 2026 -- Baystate Health will place its logo on both 25-yard lines at McGuirk Alumni Stadium starting with the 2026 UMass football season, marking the first time a brand logo has appeared on the field's gridiron in the stadium's history since 1965. The move expands a multi-year partnership between UMass Athletics, Baystate Health and Learfield's UMass Sports Properties, deepening a sponsorship relationship that has run for more than a decade.