HYROX

Austin – – October 14, 2026 -- Sweatpals has become the Official Event Platform of HYROX365 and an Official Partner of North America, giving HYROX's network of 20,000 affiliate gyms a tool to run and monetize local training events between races.

The deal also makes Sweatpals Official Title Partner of HYROX Miami. The race will be branded Sweatpals HYROX Miami Beach 2027.

Sweatpals deploys a white-label platform inside the HYROX Performance HUB

Sweatpals will supply a white-label solution integrated into the HYROX365 ecosystem. Affiliate gyms can create, promote and manage HYROX training simulations, training events and open gym sessions. Bookings, day passes, payments and member acquisition are handled end-to-end on the platform.

Denver – September 16, 2026 -- VASA Fitness has become the newest HYROX enterprise partner in North America, rolling out dedicated HYROX Training Clubs at 10 locations across five states as the fast-growing functional fitness racing format expands into mainstream gym networks.

Ten clubs across Colorado, Utah, Arizona, Oklahoma and Illinois gain HYROX-specific equipment

Participating VASA locations include Colorado Springs, Aurora and Thornton in Colorado; Oklahoma City, Oklahoma; Kaysville, Sandy and Orem in Utah; Chandler, Arizona; and Crystal Lake and Romeoville in Illinois. Each site will feature wall-ball target zones, competition-spec weighted medicine balls, push/pull sleds on VASA turf, and battle ropes to support HYROX-style training and competition preparation.