The Hoffman Agency

United States – October 23, 2026 -- More than half of the prospects who contacted The Hoffman Agency over the past six to twelve months said they found the firm by asking an AI assistant such as ChatGPT or Claude, according to Gerard, who spoke for the agency on a podcast hosted by Doug.

Prospects typically prompt the tools for the top ten tech PR agencies in Silicon Valley, the United States or Asia, Gerard said. Doug, the host, said his own firm saw no leads from ChatGPT three years ago.

Earned media feeds the models that buyers consult

Gerard said earned media often informs large language models. The models track respectability and third-party validation rather than product specifications such as speed, size or energy efficiency, he said. The agency therefore frames technology stories around their impact on people.