Hisense

Suwanee – October 12, 2026 -- Hisense will appoint James Fishler, a consumer electronics executive with more than 30 years of experience, as Chief Commercial Officer effective January 1, 2026, as the company expands its U.S. business.

Fishler brings Samsung, Beats, LG and Sony leadership experience to Hisense

Fishler previously served as chief executive over the TV, audio and memory business at Samsung Electronics America, where he led all sales and marketing across those categories. At Beats Electronics, later acquired by Apple, he oversaw worldwide go-to-market and channel marketing. He has also held leadership positions at LG and Sony Electronics.

His background spans B2C, B2B and D2C segments. According to Hisense, he has built cross-functional teams and retailer and distributor partnerships, and has worked on business planning, channel dynamics and new revenue streams in competitive categories.

LAS VEGAS – October 12, 2026 -- Hisense is showing residential, light commercial and VRF systems at AHR Expo 2026, its 10th consecutive year at the show, with ducted units rated up to 20 SEER2 and ductless units up to 32 SEER2.

Hisense HD Series ducted systems reach 20 SEER2 and heat down to -13°F

The Hi-PRO HD, Hi-ULTRA HD and Hi-EDGE HD systems cool at up to 125°F. They use compact side-discharge designs and 24V controls, and they carry broad AHRI match-ups. Compatibility with existing coils, furnaces and line sets targets retrofit work as well as new installs.

Ductless lineup delivers up to 32 SEER2 and heating as low as -22°F

Indoor unit options include wall mounts, slim ducts, cassettes, consoles and air handlers. Features include FrostCleanTM self-cleaning technology, built-in Wi-Fi and A2L refrigerant safety logic.

Berlin – September 08, 2026 -- Hisense will remain an official partner of UEFA EURO 2028, marking the fourth consecutive UEFA European Championship the electronics manufacturer has sponsored since 2016.

Hisense extends sponsorship run to four straight UEFA EURO tournaments

The company announced the extension at IFA 2026 in Berlin, continuing a partnership that began at UEFA EURO 2016 and has since expanded to cover UEFA EURO and FIFA World Cup tournaments in 2018, 2022 and 2026. Hisense positions itself as the first Chinese sponsor of the UEFA EURO tournament and has evolved into UEFA's dedicated imaging technology partner over the past decade.