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GameAbove Sports

21X Names Adam Squire President of New 21X SPORTS Revenue Unit

21X Names Adam Squire President of New 21X SPORTS Revenue Unit

Aspen, Colo. – – October 08, 2026 -- 21X has appointed Adam Squire as president of 21X SPORTS, a new revenue platform targeting leagues, professional and minor league teams, collegiate athletic departments, and sports apparel companies seeking incremental revenue from existing fan relationships.

Squire brings a decade of sports industry operating experience to the new role

Squire joined CapStone Holdings in 2022 and currently leads sports operations for GameAbove Sports, managing professional athlete relationships and sports partnerships. His background spans collegiate athletics, golf technology and equipment investments, youth development initiatives, and signature events.

Structurely Rebrands as 21X, Launches Sports Revenue Platform

Structurely Rebrands as 21X, Launches Sports Revenue Platform

Aspen, Colo. – – October 07, 2026 -- Structurely has rebranded as 21X and launched 21X SPORTS, a new revenue platform for collegiate, professional and minor league sports organizations, developed in partnership with GameAbove Sports and backed by parent company CapStone Holdings.

Rebrand builds on a platform shaped by more than 500 million customer conversations

The new 21X name consolidates more than a decade of Structurely's AI engagement work into an expanded product portfolio. Existing customers retain uninterrupted access to services, integrations and support under the new name. The platform uses AI across voice, SMS and email to manage initial customer interactions, identify intent and route qualified opportunities to human staff.