EDEKA's Hieber and Honsel Win 2026 Golden Sugar Loaf Awards
Hamburg – November 07, 2026 -- Jörg Hieber, the 88-year-old EDEKA merchant whose 17-store group generates more than EUR 300 million in annual sales, received the 2026 Golden Sugar Loaf (Goldener Zuckerhut) in the "Personality" category at a ceremony in Berlin. EDEKA Honsel, a family-run retailer from Dorsten, won in the "Merchants" category.
The award has been presented since 1958 by trade publication Lebensmittel Zeitung and is regarded as the most important distinction in the German food industry.
Hieber group employs nearly 2,000 staff across 17 stores
EDEKA Hieber began in 1966 as a 60-square-meter grocery store in Höllstein, founded by Jörg and Anneliese Hieber. The company now operates 17 stores between Lörrach and Freiburg and employs nearly 2,000 people. It has collected around 50 industry awards, including seven "Supermarket of the Year" titles.