Sparkasse leads German bank brand index at 67 points, ING at 66
Berlin – October 30, 2026 -- Sparkasse is Germany's strongest bank brand with 67 points in the Markenstärke index, one point ahead of ING (66) and two ahead of Volksbanken Raiffeisenbanken (65), according to the Markenradar® Banken 2026 from Berlin-based Delphi Research. The study surveyed 4,400 bank users aged 16 to 70, who rated 18 bank brands. Trade Republic is the strongest neobank in fourth place with 52 points.
Sparkasse leads Gen Z with 78 points while ING wins the 30-to-61 bracket
Sparkasse ranks first among the youngest and the oldest generations: clearly in Gen Z at 78 points, narrowly among baby boomers. ING leads among 30- to 61-year-olds.
Established direct banks reach Gen Z much less effectively. ING ranks only fifth in that group, behind Sparkasse, Volksbanken Raiffeisenbanken, Revolut and Trade Republic.