communita GmbH Pushes 'External Marketing Department' Model for SMEs
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Koblenz – September 10, 2026 -- Mid-sized companies lose time and marketing impact when they hire multiple specialized vendors instead of a single accountable partner, according to Sarah Walenta, founder and managing director of communita GmbH.
Walenta argues that fragmented marketing setups -- separate providers for websites, social media, SEO and campaigns -- push coordination work back onto internal staff or management, undermining the outsourcing benefit companies originally sought.