Comfrt

Atlanta – September 13, 2026 -- Apparel brand Comfrt attracted more than 2.3 times its projected number of college athlete participants in a recent marketing campaign run through NIL Club, the largest team-based NIL platform in college sports, reaching capacity faster than either company anticipated.

Athletes signed up faster than Comfrt or NIL Club forecast, filling the campaign ahead of schedule

Participating athletes selected a Comfrt hoodie and sweatpants set, produced an Instagram Reel depicting a real moment from their day, and received reimbursement for the apparel plus a 10 percent commission on every sale generated by their content.