Nuremberg, Germany – October 05, 2026 -- Licensed toys accounted for 37% of global toy sales last year, according to market research institute Circana, a figure that anchors one of two ToyTrends identified for Spielwarenmesse 2027, set for Feb. 2-6, 2027, in Nuremberg.
SHERIDAN, WYOMING - April 14, 2026 - Circana, formed from the merger of IRI and NPD Group, operates as a data, technology, and analytics provider for consumer packaged goods companies, durables manufacturers, and retailers. The firm's Liquid Data® technology platform aggregates and processes data spanning $5.8 trillion in global consumer spend, actively tracking 42 million CPG and general merchandise items across 477,000 store locations. With a client and partner base exceeding 7,000 organizations worldwide and a stated technology investment surpassing $1 billion, Circana covers 26 industry categories ranging from food and beverage and health and wellness to automotive aftermarket and entertainment.