Bruckner Holding GmbH

Klausen-Leopoldsdorf – October 29, 2026 -- Jürgen Bruckner, managing director of Austria's Bruckner Holding GmbH, says most of his organization's more than 22,000 customers buy products repeatedly without joining the sales structure. He names this as the key test separating legitimate direct selling from pyramid schemes.

Bruckner ties legitimacy to the source of revenue

Bruckner, active in the industry for more than twelve years, argues that a business funded mainly by entry fees and recruitment lacks economic substance. Such a structure survives only while new participants keep paying in. He says compensation linked to actual product sales, rather than to position in the hierarchy, undercuts the claim that only the first entrants earn money.