Breaker Launches Bot-Filtering Tool as 87% of Email Clicks Found Fake
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Austin, Texas – October 05, 2026 -- Nonhuman sources generated 87.3% of all recorded click activity across 1.77 billion emails processed in the first quarter of 2026, according to data from Omeda, raising questions about the reliability of engagement metrics marketers use to evaluate campaigns and report results to sponsors. Even newsletters, which registered the lowest bot share among major high-volume email categories, still saw 82.4% of clicks attributed to automated activity rather than human readers.
Breaker, a B2B-focused newsletter platform, has launched RealClickTM alongside a Model Context Protocol (MCP) server and API designed to address distorted click data and unchecked AI access to marketing workflows.