SHERIDAN, WYOMING – May 5, 2025 – Colgate-Palmolive is reaffirming its commitment to whole-body health by promoting five daily wellness habits supported by its expansive, science-backed product portfolio. With a strategic focus on preventive care, personal well-being, and responsible pet health, the company continues to drive positive health outcomes at home and in the marketplace.
This initiative highlights how small, intentional habits can create a significant impact on individual wellness—while also positioning Colgate-Palmolive as a global leader in sustainable health solutions. Through educational campaigns, trusted partnerships, and product innovation, the company connects lifestyle practices with measurable health benefits, addressing the rising demand for holistic care across consumer segments.
Prioritizing Oral Health for Total Wellness
Colgate-Palmolive emphasizes oral hygiene as a foundational pillar of overall health. Regular brushing, flossing, and dental visits not only protect teeth but also contribute to mental well-being.
Poor oral health is linked to emotional distress and chronic disease risks—an insight that underpinned the company’s recent collaboration with Healthline Media on World Mental Health Day to spotlight the connection between oral and mental health.
Key oral health practices recommended by Colgate-Palmolive include:
- Brushing twice daily and flossing to remove plaque
- Routine dental checkups for early detection and prevention
- Fluoride-based dental products for reinforced protection
- Use of antibacterial mouth rinses to reduce harmful bacteria
- Balanced diets that limit starchy and sugary foods
Elevating Skin Health with Dermatologist-Recommended Solutions
Colgate-Palmolive’s skin care division continues to grow its influence with premium, science-backed brands such as EltaMD. Highlighting UV protection as a daily necessity, the company recommends products like EltaMD’s UV Restore Broad-Spectrum SPF 40 and UV AOX Mist SPF 40, which deliver quick absorption, non-greasy application, and wide-spectrum defense.
These innovations cater to consumer demand for effective, effortless skincare, especially in professional and health-conscious markets. Learn more at www.cpskinhealth.com.
Driving Public Hygiene Education and Behavioral Change
Proper hand hygiene remains a global health priority. Through ongoing educational outreach, Colgate-Palmolive is helping millions understand the life-saving importance of handwashing—an initiative that supports global health agendas and workplace safety alike.
Handwashing with soap for at least 20 seconds remains a cornerstone recommendation, especially in high-risk environments and shared spaces.
Healthy Homes Begin with Clean Living Environments
Colgate-Palmolive is also addressing environmental hygiene with home care innovations. The Fabuloso® range offers convenient, effective multi-surface cleaning to reduce bacteria and maintain a safe domestic environment.
Further expanding its home care segment, the company launched Suavitel Shed Shield—a revolutionary fabric conditioner featuring:
- Hair-repelling Active Ingredient Complex
- Advanced odor-fighting formulation
- Ideal performance for pet-friendly households
This new solution aligns with the growing demand for products that merge convenience with health-focused efficacy.
Advancing Pet Health as a Component of Family Wellness
Recognizing pets as integral to family health, Colgate-Palmolive’s Hill’s Pet Nutrition brand continues its leadership with science-based pet food solutions. This includes the recent launch of Hill’s Prescription Diet ONC Care, a specialized formula supporting pets undergoing cancer treatment.
Backed by 75 years of expertise, Hill’s new offering provides:
- Clinically formulated dry and wet food
- Tailored nutritional support for pets with oncology needs
- A science-forward approach rooted in veterinary collaboration
This innovation underscores the company’s comprehensive view of wellness—one that extends to every member of the household, human or otherwise.
Strategic Focus on Health Outcomes and Market Differentiation
Colgate-Palmolive’s multi-faceted wellness approach reflects broader B2B trends prioritizing consumer health, product transparency, and evidence-based innovation. By aligning its product strategy with daily health rituals, the company enhances consumer trust, brand differentiation, and operational relevance in a competitive market.
As health and hygiene continue to shape consumer behavior and business priorities, Colgate-Palmolive’s investments in whole-body wellness place it at the forefront of sustainable, health-driven growth.
Learn more about Colgate-Palmolive’s health-forward initiatives and product portfolio at www.colgatepalmolive.com.