SHERIDAN, WYOMING – July 30, 2025 – Busch-Jaeger has secured the German Brand Award 2025 in the “Excellent Brands – Building and Elements” category, earning industry-wide recognition for its bold brand transformation, consistent design system, and future-ready market communication. The award highlights Busch-Jaeger’s growing relevance as a benchmark in professional smart building solutions—especially at the intersection of digitalization, sustainability, and user-centric design.
Recognized for Innovation in Brand Strategy and Visual Communication
The German Design Council praised Busch-Jaeger’s strategic evolution, stating: “Busch-Jaeger stands for top-tier electrical installation technology and building automation. The consistently refined brand identity connects quality, design, and audience engagement in a compelling way. The project impresses through a clear visual language, coherent design system, and emotionally resonant communication, all implemented with precision.”
This award not only affirms the company's approach but strengthens its positioning as a go-to partner for advanced building technologies.
Enhancing Market Clarity Through Unified Visual Identity
The redesigned brand architecture integrates digital platforms, trade fair experiences, and printed materials into a single coherent ecosystem—enhancing the professional experience for planners, architects, and installers. With over 145 years of industry heritage, Busch-Jaeger has shifted focus toward creating trust through brand consistency across all touchpoints.
- Digital-first design: streamlined, mobile-ready interfaces for planners and technicians
- Modular print and POS materials: unified brand language for local trade partners
- Trade fair presence: immersive, emotionally engaging product presentations
As Mirko Simon, responsible for Content, Messaging & Branding at Busch-Jaeger, explains, “Brand is far more than a logo and color – it’s a mindset. We want to make complex technology emotionally understandable and show people how smart electrical installations simplify daily life, increase safety, and support sustainability.”
Bridging Technology and Emotion for Stakeholder Impact
Busch-Jaeger’s brand revamp doesn’t only resonate with end users. Industry professionals now benefit from tools and visuals that clarify complex offerings and support decision-making during specification and tendering. With growing demand for intuitive building automation, the company’s renewed identity offers:
- Greater transparency in product communication
- Easier specification workflows for building professionals
- Clearer emotional value for residential and commercial clients
Dr. Frederic Nimmermann, Head of Marketing and Communications, adds, “This award is both a confirmation and a motivation. It shows that our brand strategy doesn’t just convince visually, but delivers real value to our target audiences—whether in electrical trades, planning, or for end customers.”
Positioning for Growth in the Evolving Smart Building Market
Busch-Jaeger’s award comes at a time when the smart building sector is seeing increased demand for integrated, sustainable, and user-friendly solutions. The brand's emphasis on intuitive messaging and accessible design strengthens its role in this competitive space, aligning with macro trends in:
- Sustainable construction and carbon-neutral building
- Electrification and intelligent energy management
- Residential retrofits and future-proofed infrastructure
This alignment positions Busch-Jaeger not only as a technology provider but also as a design and trust leader in the German and broader European markets.
A Brand Blueprint for the Industry to Watch
With this recognition from the German Brand Award jury, Busch-Jaeger joins a selective group of companies demonstrating how brand clarity, technical expertise, and emotional engagement can co-exist—especially in complex B2B segments like building automation.
To explore Busch-Jaeger’s award-winning brand presence and smart solutions portfolio, visit www.busch-jaeger.de