SHERIDAN, WYOMING – June 14, 2025 – A new force in premium grilling has entered the global market as BSTRD officially launched its next-generation kamado grills at Global Dealer Day, signaling an ambitious international rollout designed to reshape the outdoor cooking sector for both professionals and discerning consumers.
With initial availability in the United States and upcoming market entries in Germany, Spain, and Italy this March, the BSTRD Pro series offers an elevated blend of performance, durability, and modular innovation, tailored for today’s design-conscious and results-driven outdoor chefs.
Precision Engineering Meets Functional Elegance
Developed through iterative innovation and design refinement, the BSTRD kamado is not merely a grill—it’s a culinary instrument. Engineered for high-performance and enduring style, its launch marks a strategic expansion of premium cooking solutions in an increasingly sophisticated outdoor living market.
Key enhancements position the BSTRD Pro as a standout solution:
- Redesigned air cap ensures precise airflow and stable temperature regulation.
- Reinforced ergonomic handle enhances durability for long-term outdoor use.
- Flat-profile thermometer provides improved readability and accuracy.
- Interchangeable modular side tables support flexible, full-station cooking.
- Upgraded damper and pre-assembled stand feature a tighter seal and improved wheel system for easier mobility.
This feature-rich approach aligns with growing demand for hybrid appliances that combine aesthetics, performance, and customization. The design is available in Alpine Green, Desert Sand, and Graphite, reflecting a focus on visual integration with premium outdoor environments.
Strategic Global Expansion Underway
Following its successful U.S. introduction, BSTRD is scaling its European footprint with launches scheduled in Germany, Spain, and Italy in March. These rollouts are part of a wider regional strategy that includes the Netherlands, Belgium, and France—where the kamado will be offered under the established and trusted brand The Bastard beginning this summer.
The phased expansion aims to build on local brand equity while unifying innovation and design across markets. A dedicated pre-launch campaign encourages early registration through the Countdown Website, targeting early adopters and professional users seeking cutting-edge grilling systems.
Positioning for Growth in the Evolving Outdoor Cooking Market
As outdoor kitchens and multifunctional garden spaces become core to residential design and commercial hospitality concepts, the demand for versatile, high-spec cooking solutions continues to rise. BSTRD’s launch addresses this trend directly by delivering a product that caters equally to technical needs and lifestyle expectations.
The launch also supports dealers and retailers seeking differentiated premium offerings. By combining thoughtful design, ergonomic enhancements, and localized branding strategies, the BSTRD kamado provides strategic value for partners operating in high-growth segments of the outdoor living industry.
Learn more about the BSTRD Pro kamado and register for early access at www.fyrongroup.com.