SHERIDAN, WYOMING – July 21, 2025 – Gentlebrand, a Sidel company, has recently partnered with Angola-based REFITEC to develop Boavista, a vegetable and soya oil brand designed to embody Angola’s cultural heritage through a refreshed, contemporary visual identity. This strategic collaboration brought together creative expertise and local authenticity to craft a product that resonates with tradition while appealing to modern consumers.
A Strategic Partnership Rooted in Tradition
REFITEC, known for its commitment to promoting authentic local products, entrusted Gentlebrand with the challenge of creating a brand identity that honors Angola’s rich heritage. The goal was clear: to reinforce Boavista’s local roots while making it relevant and attractive to new generations.
Gentlebrand answered this call by delivering a complete brand concept that blends authenticity, craftsmanship, and a strong sense of cultural belonging. The resulting visual identity allows Boavista to stand out on the shelf while maintaining a timeless connection to Angolan traditions.
Visual Identity Inspired by Angolan Heritage
Central to Boavista’s design is the carefully crafted logo, which features intricate detailing around the letter “O,” symbolizing the African sun — a powerful emblem of vitality and origin.
The packaging design integrates geometric patterns inspired by traditional Angolan crafts, adding texture and narrative depth. This fusion of modern aesthetics with cultural motifs creates a compelling visual language that communicates both authenticity and innovation.
Comprehensive Packaging for Market Impact
Gentlebrand developed a cohesive packaging system for Boavista, covering a variety of formats, including:
- 1-litre PET bottles
- Larger canisters for bulk purchase
- Secondary cardboard packaging for retail presentation
Each packaging element was meticulously designed to ensure visual coherence and a commanding shelf presence, further reinforcing the product’s authenticity and connection to Angolan identity.
Printing was carried out in collaboration with La Prensa Etichette, guaranteeing high graphic precision and consistent quality across all packaging formats.
A Celebration of Angolan Culture Through Design
Boavista was conceived as more than just a cooking oil — it stands as a tribute to Angola’s flavors, colors, and cultural legacy. The project reflects a perfect harmony between tradition and modernity, achieved through thoughtful design and strategic storytelling.
As Gentlebrand highlighted, “With Boavista, Gentlebrand has helped REFITEC create more than just a product; it has created a symbol. One that reflects the pride of a nation, the richness of its ingredients, and the values that unite generations.”
Strengthening Market Position Through Design Excellence
This collaboration underscores the strategic role design plays in enhancing market competitiveness, especially in sectors driven by cultural resonance and consumer engagement. Boavista’s launch positions REFITEC to deepen its connection with Angolan consumers and strengthen its brand presence in a market where tradition and innovation increasingly intersect.
Learn more about Gentlebrand’s creative projects and REFITEC’s vision at https://gentlebrand.com.