SHERIDAN, WYOMING – June 18, 2025 – BekaertDeslee has officially introduced DREAM, a digital innovation platform designed to revolutionize the way mattresses are visualized, customized, and brought to market. Built for manufacturers and retailers seeking operational efficiency and market responsiveness, DREAM aligns with key industry shifts toward personalization, digital production, and sustainable development.
Real-Time Customization Meets Strategic Agility
DREAM is not just a simulation tool—it functions as a fully integrated digital development environment, offering real-time 3D design, configuration, and control over every element of mattress aesthetics. Through DREAM’s embedded digital printing and modeling capabilities, manufacturers can rapidly generate visual mock-ups and preview new collections without relying on physical samples.
“DREAM empowers our partners to create unique mattress concepts in real time, accelerating their time-to-market and enhancing their commercial flexibility,” the company explains. “Whether developing a new collection or localizing an existing design for a specific region or retailer, DREAM unlocks new creative freedom without compromising quality or speed.”
DREAM+ Software Brings Full Fabric Libraries to the Screen
At the core of this platform is DREAM+, a software engine that allows users to access BekaertDeslee’s full textile collection, applying designs to digital mattresses instantly. This eliminates material waste and streamlines product development by removing the need for traditional prototyping, ultimately reducing lead times and sample costs.
The system supports both OEM and private-label workflows, giving industry partners a scalable method to adapt mattress products to regional consumer trends, retail demands, and brand strategies with minimal overhead.
Strategic Support for a Digitally Driven Industry
As the bedding and sleep technology sectors evolve toward customization, speed, and eco-conscious innovation, DREAM positions BekaertDeslee’s clients to stay ahead. The launch of DREAM is closely aligned with broader shifts toward digital twin technology and automation across manufacturing and design.
“The future is digital and data-driven,” BekaertDeslee states. “We see DREAM as the starting point for a more efficient, personalized, and sustainable approach to mattress design—one that resonates with today’s lifestyle and production realities.”
By digitizing processes once handled manually or through multiple iterations, DREAM reduces friction across the product lifecycle—from concept through sales—and unlocks new capabilities for regional adaptation and creative experimentation.
Global Rollout and Industry Engagement
DREAM is now available for implementation across BekaertDeslee’s global client base and will be featured in leading bedding and textile trade events throughout the year. With digital tools that bridge design and manufacturing, BekaertDeslee’s latest innovation supports competitive advantage, faster launch cycles, and dynamic branding across markets.
For more information, visit www.bekaertdeslee.com/en/lab/dreamplus