Seattle – October 19, 2026 -- Alaska Airlines has created a Chief Information Technology Officer role and named Amaresh Siva, a 29-year technology veteran from CVS Health, to fill it. Siva starts next month, reports directly to CEO Ben Minicucci and joins the company's Executive Committee.
Alaska consolidates technology and digital under one enterprise leader
The position is newly created. Siva will bring the airline's technology and digital capabilities together under a single executive and will set and execute the enterprise-wide technology, data and digital strategy.
His mandate covers strengthening core platforms, advancing digital capabilities and building scalable data and artificial intelligence foundations. Alaska links these goals to operational excellence, resilience and long-term growth.
Minicucci said technology is central to nearly every part of the operation and to every interaction with guests and employees. He cited Siva's record in complex transformations, scaling data and AI capabilities and building global teams.
Siva arrives from CVS Health after leading AI and cloud programs in a regulated environment
Siva most recently served as Chief Digital and Technology Officer for Health Care Delivery at CVS Health. His remit there also included enterprise data and AI platforms and innovation labs.
At CVS Health he led large-scale modernization and AI initiatives in a highly regulated, high-availability environment. The work included cloud migration, digital engineering and deployment of AI tools with measurable business and customer outcomes.
Target and GE Capital roles centered on platform rebuilds and multinational technology rollout
At Target Corporation, Siva held senior technology leadership roles and helped rebuild Target.com and the Target app. He also helped modernize infrastructure and cloud platforms.
He spent nearly a decade at GE Capital, where he built marketing technology used across 18 businesses in 17 countries. His 29-year career spans healthcare, retail and consumer finance.
Siva said he wants to advance technology capability to improve the guest experience and make it easier for employees serving guests. He holds an MBA from XLRI – Xavier School of Management and a bachelor's degree in technology with honors from the Indian Institute of Technology Kharagpur.